Post by joseph43 on Mar 20, 2024 12:58:29 GMT -5
For example, Business Insider has a pop-up telling me to turn off Adblock. For publishers, they can ask people to turn off Adblock because they are trying to deliver good content to people. But for brands that sell products, Or the service may not be able to do this. Even though the brand may not have directly encountered this problem. (The brand doesn't sell ads on its own website.) But of course, if you look at the bigger picture, Brands face the problem of their customers being unwilling to receive sales messages from the brand through the various advertising channels the brand uses. Therefore, the method I would like to recommend is to "think like a publisher" when doing marketing.
Publishers can only survive if they USA CEO Email List provide valuable content for people to consume. Brands can do the same. For example, if your company sells life insurance. You should also provide value through content that teaches self-care. or teaching how to buy insurance Or if you sell drugs You should provide value through health care content. or teaching the correct use of medicine, etc. What you should think like a publisher is only about delivering valuable content. But Strategy and Tactics may require a different approach. Because business indicators are different (Publisher's may be the number of views of their content, while for brands it is mostly sales). summarize The increase in users of Adblock software shows that people are trying to find ways to circumvent it.
Avoiding ads more and more If you focus on creating content to focus on sales The message you want to convey will be ignored. or eliminated by technology Conversely, if you think about the needs of your customers first. Try to create content to solve problems. or answer their questions, Adblock technology won't be able to do anything for you. Because your customers will be happy to receive messages from you. In the past, brands or salespeople were able to hard sell or sell directly to customers. without being anti-them in their hearts You will be able to talk about your product the way you want to talk about it, such as how good your product is. Where are the materials imported from? What can help in his life? Blah blah blah without even paying attention. Are they really looking for your product? But now it's changed.
Publishers can only survive if they USA CEO Email List provide valuable content for people to consume. Brands can do the same. For example, if your company sells life insurance. You should also provide value through content that teaches self-care. or teaching how to buy insurance Or if you sell drugs You should provide value through health care content. or teaching the correct use of medicine, etc. What you should think like a publisher is only about delivering valuable content. But Strategy and Tactics may require a different approach. Because business indicators are different (Publisher's may be the number of views of their content, while for brands it is mostly sales). summarize The increase in users of Adblock software shows that people are trying to find ways to circumvent it.
Avoiding ads more and more If you focus on creating content to focus on sales The message you want to convey will be ignored. or eliminated by technology Conversely, if you think about the needs of your customers first. Try to create content to solve problems. or answer their questions, Adblock technology won't be able to do anything for you. Because your customers will be happy to receive messages from you. In the past, brands or salespeople were able to hard sell or sell directly to customers. without being anti-them in their hearts You will be able to talk about your product the way you want to talk about it, such as how good your product is. Where are the materials imported from? What can help in his life? Blah blah blah without even paying attention. Are they really looking for your product? But now it's changed.